There’s a lot of confusion surrounding social media marketing. You may find yourself asking: “Why should I use Twitter, YouTube and Facebook for my business? What’s the value?”
In Today’s Market, Less is More.
Budgets are under pressure. Marketing departments are disappearing. Traditional marketing tactics are still effective, but on their own, they’re expensive and have limited reach. Not to mention, your customers don’t have the time or patience for one-way, static communication. To reach your customers in today’s market, participation in the online community is a must.
Participation. The 5th “P” of Marketing.
Your customers are dying to tell you what they think and trust us, they’re talking! The question is, are you listening? By reaching your customer and prospects through social media outlets, you will learn so much more about them. This leads to trust, engagement, word-of-mouth, loyalty and brand equity.
Search Engines Love Social Media
Without question, your customers and prospects are using search engines. Content must be distributed broadly for search engines to notice it, value it, and report it in search results. Social media is extremely effective for increasing your online presence and search engine ranking.
One Last Thing…
Don’t be afraid to get your feet wet. Set up a twitter account and start tweeting. Create a Facebook fan page and start adding content. If you have any questions, I’m happy to help. Feel free to email me at bluefinch (at) live (dot) com. You can also connect with me on Twitter and Facebook
