We’re gonna’ school you on Twitter

You’ve heard that Twitter is a great marketing tool, but you still don’t get it, right? As Steven Berlin Johnson wrote in his Time Magazine story on Twitter, “The one thing you can say for certain about Twitter is that it makes a terrible first impression. The service allows you to send 140-character updates to your followers,” he writes, “and you think, why does the world need this, exactly?” The goal of this workshop is to demystify Twitter and give you tangible, real life examples that you can use to get on the Twitter bandwagon, beef up your marketing efforts, and ultimately grow your online presence.

You had me at schooled, sign me up!

When: Saturday, January 22, 2011. 8:00am – 12:30pm
Where: ING Direct Café, Boardroom, 466 Howe Street, Vancouver, BC
Light food (such as sandwiches) and refreshments will be provided.

Topics to be covered:

• But, why? Twitter: What is it good for?
• Getting Setup: Creating a compelling profile and generating content.
• Growing Your Following: Building your following and engaging followers.
• Twitter & Marketing: Adding social media to your marketing mix.
• Best Practices: What works? Real life examples, cautions, and what “not to do.”

About the Instructors

Tanya Roberts (aka @bluefinch604)

Check out Tanya’s profile in the Georgia Straight.

Tanya Roberts is a BCIT Marketing Communications graduate with solid experience in the Vancouver marketing industry. She has worked alongside the best in the Non-Profit, High Tech and Life Sciences sectors. Her flair for creativity complements her passion and “no fluff” approach. Tanya founded Bluefinch Creative in 2009, a local boutique that helps small businesses grow with winning design and marketing, from web and print design, to branding, social media, and online marketing strategy. Tanya provides her clients with the right message, the right numbers, and the right plan to get them there. Oh yeah, she owns a lot of scarves, loves the outdoors, and drinks a lot of tea.

Monica Hamburg (aka @monicahamburg)

Check out Monica’s profile in the Georgia Straight.

Monica Hamburg has worked as a social media consultant since 2007 and often speaks on social media topics.  She is professional, but also approaches everything with a sense of humor. Response to her work and talks are positive and she has been profiled in a BC Business article on “Vancouver’s Social Media Innovators”.  She is also a contributor to the popular digital marketing magazine “One Degree”.  In her spare time she acts and has a gift for selecting projects that don’t get completed or released. She also write a hilarious blog, Your Dose of Lunacy.

Spaces are limited and on a first come first service basis. Click here to register. If you have any questions about this workshop, please email Monica Hamburg at monica[dot]hamburg[at]usa.net.

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