5 Ways to Get More From Your Content Marketing Campaign
I recently came across a good, common sense article (on mashable.com) on the topic of content marketing; specifically, how to get more from your content marketing efforts. I’ve summarized and paraphrased the content (below):
1. Create an e-book.
Aggregating content into a single source can represent engaging material, showcase thought-leadership, and potentially even drive sales, media interest or public attention, while communicating your business’ expertise.
2. Create a podcast series.
Doing so can expand your reach and help you to convey valuable information (in a slightly different format) as your customers go about their daily routines.
3. Break your content into smaller pieces.
If, for example, you have an in-depth brochure or whitepaper, consider breaking it into a set of stand-alone articles for online sharing. Running groups of posts can provide a bit of continuity, and can be promoted as a themed series or campaign around a specific topic or area of interest.
4. Create photo galleries, slideshows, and infographics.
If you have some photos and images handy, you could use them to quickly convey useful information to your audience (and beef up your Pinterest and Facebook company pages).
5. Re-package existing material.
Let’s face it; the world (especially the online world) is always moving. Updating preexisting content with the latest information/stats/figures can be an easy way to get more from your content marketing efforts if you’re short on time.
You can view the original article (by Scott Steinberg) on Mashable.com here: http://on.mash.to/Y6ctzF. What are your thoughts/comments? Which of the above methods have you used to create content for online sharing?
About The Author
Content brought to you by Tanya Roberts, a Vancouver-based online marketing consultant that specializes in slick content strategy to rock your website traffic, build your brand, gain leads, and increase sales. Tanya is an experienced marketer, copywriter/editor, freelance writer, internet/online marketing consultant, and social media specialist. You can also find Tanya on Google Plus. Results matter; here are a few of mine.