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Bluefinch Creative Blog

How To Build Online Authority With Google+

May 30, 2013

Google+, Twitter, Facebook, Pintrest, Content Marketing, Inbound Marketing, SEO–your head is spinning! It seems like a new social network or online marketing tactic is demanding our attention every week. A lot of online marketers are poo-pooing Google+. Let’s not forget, folks: Google pretty much owns the world (and your website’s search engine rankings). So, I say let’s pay attention. M’kay?

I recently came across an informative article (on copyblogger.com) on the topic of content marketing; specifically, how to build an online authority using Google+. I’ve paraphrased the content (for your scanning pleasure) below:

1. Beef up your Google+ audience (faster than Twitter?)
So, how do you beef up your Google+ audience? First, let’s remember that it’s a social media platform, so you need to treat it that way. Create a bio, build relationships, share content, join communities, leave comments (most of the stuff that applies via other social media channels).

2. Target traffic to your blog with Circles
Unlike Twitter and Facebook, where everything you share is visible to your entire audience, Google+ allows you to segment your audiences to deliver appropriate and targeted content. Google+ Circles allow you to add users to lists based on their interests and/or characteristics (i.e. cat people vs. small business owners).

3. Hustle Hangouts
One of the standout features in Google+ is their video chat feature, which is called “Hangouts.” On the initial roll-out you could host a hangout with up to ten people where everyone could see everyone else during the convo. This could work well for casual chats or even brainstorming sessions with peers.

4. Maximize the life of your content
It’s best to write a few articles on Google+ and then expand on them on your blog. The idea is to capture the traffic on Google+, and then capture the traffic through subscribers and search. Or, you could post it on your blog first, then Google+ second. Either way, this adds more mileage to your content marketing initiatives.

5. Attack a narrow topic
You could use your Google+ account to drill down into a particular topic your main blog may not support. For instance, if your personal blog’s primary focus is on web copywriting, and you’d also like to share more of your work and inspirational posts (maybe a fluffy kitten or puppy picture here and there). This is important on both the human and machine level (it’s not ALL about work, people).

6. Create a community
Recently, Google+ released their “Communities” platform. This is basically a group of people centered around a common interest (such as jam-making). When you join a Community, you’ll receive the posts shared in that community (as if it were a Circle). Communities are a great way to network with like-minded people, especially if you post, share, and comment (i.e. contribute) within that community. If you’re brave, you can become a Community founder and moderator. If your Community grows in popularity, you’ll attract the attention and influence that involves. (All aboard the train to Margaritaville!)

7. Post all your content on Google+ (don’t do this!)
This is tempting, but it’s a mistake that clever people won’t make. Remember, you don’t completely own your content if you post it on a social network. Let’s think back to when Posterous closed and took with it 15 million blogs and 63 million pages of content.

If you’d like to take a look at the full article (on copyblogger.com) you can find it here. There you have it, folks! A few pointers on how to effectively utilize Google+ like a social media marketing champion. *online marketing high-fives, all around*

About The Author
Content brought to you by Tanya Roberts, a Vancouver-based online marketing consultant that specializes in slick content strategy to rock your website traffic, build your brand, gain leads, and increase sales. Tanya is an experienced marketer, copywriter/editor, freelance writer, internet/online marketing consultant, and social media specialist. You can also find Tanya on Google Plus. Results matter; here are a few of .

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