You’re not a used car salesmen/women, so why sell like it? Instead of pitching your products or services like a rogue telemarketer at dinnertime, try delivering information of value that solves your potential customers’ business problems and positions you as a thought-leader in your industry. If we, as businesses, consistently deliver valuable and engaging information to our audience, they will ultimately reward us with their loyalty. Content marketing is merely using content in the form of whitepapers, eBooks, infographics, case studies, how-to guides, blog posts, etc., to gain a commercial advantage. The idea is to provide content that engages and delights your audience. Content marketing is here to stay, and it works. Here are 3 reasons why:
1. Google loves dynamic, consistently refreshed content.
The more quality content you share (and post via your blog and social channels) around a specific area of interest, the better. A well-developed blog will help to improve your website’s search engine rankings consistently over time.
2. Good content disarms people from ‘being sold.’
Instead of pitching like a rogue telemarketer at dinnertime, why not check in with prospects every so often with a blog post or article that solves their problems and makes their lives better? When your prospects have a need, I’m certain that they will remember your company over the one that cold-called them relentlessly and provided no value.
3. Great content helps you to build your email list.
Providing compelling content (an eBook, for example) in exchange for website visitors’ contact details is a great way to build your email marketing list over time. Or you could share a small excerpt (two paragraphs or so) of your blog content and have visitors fill out a form to gain access to the full content. If you’re using this method, be sure to hide the full content somewhere on your website so you can boost up your search engine rankings. Deliver even more juicy content along the way to guide your prospects through the buying cycle.
About The Author
Content brought to you by Tanya Roberts, a Vancouver-based online marketing consultant that specializes in slick content strategy to rock your website traffic, build your brand, gain leads, and increase sales. Tanya is an experienced marketer, copywriter/editor, freelance writer, internet/online marketing consultant, and social media specialist. You can also find Tanya on Google Plus. Results matter; here are a few of mine.