This post may be a tad biased, since it’s written by a marketing consultant. *cough* Moving on. After running my own small business for a number of years, and witnessing the inner workings of many businesses both big and small, I’ve seen it all. And I feel your pain.
At a certain point, you’ll need to either hire a marketing consultant or a full-time employee to steer your marketing strategy. Consultants aren’t for everyone, but neither is a sad-looking Twitter feed, a poorly written newsletter, and an ill-defined marketing strategy.
Do you feel completely maxed out and inundated with marketing details that take you away from running your business? Good leaders know when to outsource, delegate, and ask for help. Is it time to bring in outside expertise?
Here are a few signs that it’s time to hire a marketing consultant:
Reason #1: You Don’t Have Time for Clever Marketing
You can’t keep up. Your Twitter feed has gone dark. Your Facebook page hasn’t seen the light of day in months. Your intentions are good, sure, but you have zilch time for follow-through. You’re too busy managing the day-to-day tasks within your business or department. Good marketing takes time and effort. Rome wasn’t built in a day, and your success won’t happen overnight. A good marketing consultant will prioritize tasks, streamline your online presence, and buckle down to bolster results.
Reason #2: You Have a Bazillion Questions
Bazillion is a number, right? You have a general idea of how marketing works, and you’re up to speed on the latest trends, but you’re not sure how it all fits together. You get that social media is important. You know that “content is king.” You’re aware that Search Engine Optimization (SEO) is key. But do you understand how all the pieces fit together? Do you have the time to figure it out on your own, or could you borrow someone else’s hard-earned wisdom? Instead of floundering and wasting time, why not get to the results part faster? If you hire a marketing consultant with solid experience, you’ll achieve your goals faster without wasting time and money.
Reason #3: You Blast Out Sub-Par Content
This happens a lot more often than you think. A company hears that clever content and social media are key. They jump on the bandwagon. Then they exploit the heck out of it, and poorly, with no help from a marketing consultant. If good, compelling content is the Holy Grail of marketing, than bad content is its Achilles Heel. It may seem like you’re making progress, but you’re only wasting time and money if you churn out poor-quality content with low engagement and conversions.
Reason #4: You Over-Use Coupons & Sales Promotions
Sorry, folks, it’s not 1995 anymore. People are wary of Internet spam these days. Uh oh, are you still trying to get sales through the excessive use of coupons and price discounts? Sure, they *seem* to work, but only temporarily, and at the cost of your brand-equity. Unless you’re Wal-mart, I’m pretty sure that you can’t afford to consistently lower your prices for a few sales. Sure, price discounts are a quick way to boost sales, but at what cost? Are you attracting the kind of clients who stick around when you offer bottom-of-the-barrel pricing? I didn’t think so.
Why not convert leads by offering a compelling whitepaper, e-book, or a complimentary consultation? Clever marketing takes a bit of effort and sophistication. What can you offer visitors in exchange for their email address? How can you make that offer really good? Conversions are all about providing value, and a good marketing consultant will help you brainstorm a strategy that works.
About The Author
Content brought to you by Tanya Roberts, a Vancouver-based online marketing consultant that specializes in slick content strategy to rock your website traffic, build your brand, gain leads, and increase sales. Tanya is an experienced marketer, copywriter/editor, freelance writer, internet/online marketing consultant, and social media specialist. You can also find Tanya on Google Plus. Results matter; here are a few of mine.