Do I have your attention?
I have certainly spent a lot of time in the ‘marketing trenches’ helping businesses big and small to meet their goals. On this blog, I delve into online marketing at its finest, from content marketing to social media, SEO, and more. I write the occasional satirical piece just for fun (hey, it’s not all about business). Wry humour – you’ve been warned!
I have lots o’ knowledge to share.
Content brought to you by Tanya Roberts (that’s me!), a Vancouver-based marketing consultant that specializes in slick online marketing strategies to rock your website traffic, build your brand, gain leads, and increase sales. I’ve put a lot of blood sweat and tears into this content and I hope you learn a thing or two from my posts. You can also find me on Google Plus if you’re feeling social.
Blogging for SEO: 6 Mistakes to Avoid
3 Reason Why Content Marketing Works
Is Your Business Sinking Because You Won’t Outsource Marketing?
12 Reasons Why Your Online Traffic Isn’t Converting
Using E-Books Like a Marketing Samurai
7 Different Types of Copywriting
SEO Placement: Google Likes it FreshNovember 1, 2013
Dynamic, consistently refreshed content makes for good SEO. In the last year or so, Google has shown a bias towards ‘hyper-fresh’ (i.e. really fresh) content in the Search Engine Results Pages (SERPs). Of course, many a savvy marketer has caught on; content is still king. How can we take advantage and give Google (and our audiences) what they want? I came across an enlightening video from SEO Moz on this very topic. In his whiteboard-Friday style, Rand explains how to use content to its full advantage without risking penalties with Google. MORE
5 Rules For Crowdfunding Success From ‘The Queen Of Underwear’October 28, 2013
Yes. You read that right. The queen of underwear. I came across a great article on FastCompany recently that profiled Joanna Griffiths. Let’s just say that she’s not your typical entrepreneur. While studying for her MBA, she created a product that did more than existing options in the marketplace could. While Griffiths knew she had a great idea, she needed to fund her venture, Knix Wear. She decided that crowdfunding would be the ultimate litmus test. Would people give up their hard-earned money for her product? MORE