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Bluefinch Services

Web Copywriting

A website can be stunning in design, but poorly written content will send visitors running for the hills. Your customers are busier than ever, and they don’t have time to leaf through pages and pages of content. Will your content make them stand at attention, or will their eyes glaze over faster than a Christmas ham? No matter how elegant a website’s navigation, no matter how amazing its design, at some point, visitors will decide to take action because of something they read.

How effectively a website converts visitors hinges on words. What are you telling the world?

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Blog Copywriting

A dynamic and consistently updated blog is one of the best ways to boost up non-paid SEO. It’s not as simple as creating a blog and slapping together some content. You can’t just dial it in. Not if you want results. Good content is not only SEO-friendly, but also increases the credibility of your brand and website: It showcases thought leadership. It engages and entertains. It inspires action. If you’re blogging because you think you have to, you’re doing it wrong. A well-developed blog, the first brick in the foundation of your online marketing strategy, is worth its weight in gold.

Is your blog just an afterthought, or a finely tuned marketing machine? 

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Tagline Copywriting

A great tagline is memorable, succinct, and compelling. It’s not about features. It goes beyond benefits. It’s much more sophisticated than marketing jargon. At its very core, a great tagline is about emotional appeal. It’s about saying more with less, and getting to the heart of who you really are to your customers.

Will your tagline ramp up engagement or fall flat?

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Results Talk

“Over the past two years, I’ve worked with Tanya within a copywriting capacity for a Fortune 500 U.S. account. Why is Tanya in high demand? Because she’s on top of everything. When I need compelling content written and delivered (on time), I call Tanya first. She goes the extra mile to make sure everything fits the client’s needs. She has a great approach and an amazing communication style that makes her not only reliable, but a real treat to work with.” —Kristy Meyer, Kristy Meyer Consulting.

Stop pressing send and doing a Hail Mary. Good content pays for itself.

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